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Genacol, you make me feel so good for 25 years!

Since its creation in 2000 in Blainville, Quebec, Genacol has had a clear mission: to improve joint health and well-being through high-quality natural solutions. Our family-owned company, proudly rooted in Canada, continues to innovate and grow while nurturing authentic and meaningful relationships.

Present in over 40 countries, we export not only health products but also Canadian values of excellence, respect, and authenticity. No matter where we go, our heart remains anchored in Canada, true to our roots and our commitment to quality.

2000
Genacol is founded, launching its first formula, Genacol Original.
2001
Genacol Original is now available in more than 400 health food stores.
2003
Genacol moves into its first official office at 846 Curé-Labelle.
2005
The Genacol brand is now available in all pharmacies across Quebec.
2008
Expansion of the Genacol brand into the United States.
2009
Genacol, ranked the #1 health company in Canada according to the PROFIT 100 ranking.
2012
Genacol relocates to 81 Gaston-Dumoulin.
2012
Mr. Michaud, named Entrepreneur of the Year by Entreprendre magazine.
2012
Publication of two clinical studies on AminoLock Collagen.
2015
Launch of Genacol Optimum.
2016
Filing of a patent application for the AminoLock Collagen manufacturing technology.
2016
Publication of the third clinical study on AminoLock Collagen.
2017
Creation of a research partnership with the School of Human Nutrition at McGill University.
2017
Launch of Genacol Bone & Joint,
2019
Launch of Genacol Pain Relief.
2020
Launch of Genacol Anti-Inflammatory.
2021
Receipt of the patent for the U.S. market.
2022
Receipt of the patent for the Canadian market.
2023
Launch of Genacol Fast Action, our first collagen-free solution.
2025
Launch of Genacol Ovoflex, the first vegetarian solution in the Genacol product line.

Our Core Values

At Genacol, our actions are guided by values that shape our identity:

RESPECT

Valuing each person by fostering relationships based on listening, consideration, and empathy.

LOYALTY

Building lasting bonds of trust with our employees, clients, and partners.

COMMITMENT

Acting with passion and integrity to deliver quality products and actively contribute to the well-being through joint health.

HARMONY

Promote balance in our actions and our impact on society, while continuously striving for harmony.

Driven by Science and Innovation

Science is at the heart of our approach. Innovation is essential to providing effective and sustainable solutions for joint health. Our exclusive AminoLock® SequenceTechnology, the result of advanced research, produces a unique collagen with an ultra-low molecular weight for optimal absorption. Our commitment to scientific excellence is reflected in continuous investments in research, including collaborations with renowned institutions such as McGill University.

Our Team, Our Strength

At Genacol, we are a passionate team driven to make a difference. Every member contributes to our collective success, creating a synergy that fuels our growth and our ability to innovate.

In June 2025, Genacol begins a new chapter with confidence by announcing the family co-presidency of Frédérick, Maxime, and Alexandre Michaud. The combination of a strong legacy, accomplished mentorship, and dynamic leadership offers the company promising prospects for the decades to come.

Beyond our successes, we are proud to maintain, here in Canada, valuable expertise, quality jobs, and strong partnerships, helping to showcase our company worldwide.

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